Yamaha Motor Europe launches “Race Like A Girl” web series to promote equality and inclusion in motorsports

The series will focus on the stories of the women competing in the 2025 FIM Women’s Circuit Racing World Championship, in which Yamaha is the single manufacturer with the supply of the R7.

Yamaha Motor Europe announces the premiere of Race Like A Girl, a new 6-episode web series that celebrates the powerful stories of young women competing at the highest level of motorcycle road racing, reinforcing our initiatives to accelerate action to gender equality.

Created in partnership with the Yamaha Motor Europe’s Motorsport Division, Race Like A Girl focuses on the riders competing in the 2025 FIM Women’s Circuit Racing World Championship (hereinafter ”WorldWCR”), where all 24 competitors race aboard identical Yamaha R7 motorcycles. As the single manufacturer supporting this championship, Yamaha reaffirms its commitment to providing equal opportunities and visibility for female racers on the global stage.

Each of the six episodes will focus on one talented rider in the 2025 WorldWCR season, offering an intimate look into their personal journeys, ambitions, and challenges.

At Yamaha we believe that motorsport should be accessible to everyone, regardless of their gender, ethnicity or background. We are proud to be the single manufacturer of the WorldWCR, but we want to take this championship further and tell the stories of these talented and ambitious women aboard our R7s. With Race Like A Girl, we want to take one more step towards positive change, as we grow our community and empower the next generation of female and male riders.

— Michael van Zomeren, Director Marketing & Motorsport, and Management Committee member at Yamaha Motor Europe N.V.

In addition to Yamaha’s focus on diversity, equity, and inclusion, the series also highlights Yamaha’s commitment to sustainability, reflecting the company’s ongoing efforts to foster a better future in motorsport and the wider mobility industry, while inspiring new generations to pursue their passion for motorsports or discover the joy of riding a motorcycle.

The episodes of Race Like A Girl can be watched on Yamaha Motor Europe’s official YouTube channel, social media platforms, and website.